Public Relations Portfolio
PROJECT SAMPLES
Most of my projects are for clients I've worked with as a student at the BYU Public Relations Intelligence Lab. These samples have some information omitted to respect client privacy.
NON-PROFIT ORGANIZATION
YouTube Audience Analysis
Created six audience personas based on commenter profiles and five potential audience personas based on qualitative research with recommendations to improve reach.
QUALITATIVE DATA
Interviewing target demographics in East Coast hubs
This video shows a small portion of the qualitative research I conducted for this client. While creating an audience analysis for a client, I realized qualitative data could enhance the audience personas that my team was developing. My team and I received a grant to travel to New York City and Washington D.C. to interview 43 YouTube viewers, expanding our audience analysis significantly.
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BYU BALLARD CENTER
Website Audit & SEO Analysis
Conducted an analysis of the Ballard Center's SEO performance through two databases and provided 9 website adjustments to improve performance. Below is a portion of the data analysis presentation
